Where does your business want to be tomorrow?

No business wants to be stuck in a rut, but sometimes things get in the way. Whether it’s not knowing where to start or not having enough time, when immediate needs regularly delay or distract from the bigger picture, it’s easy for businesses to stagnate. When creativity becomes tepid, good ideas collect dust and disjointed objectives proliferate – average becomes acceptable. But average accomplishes nothing.

We’re problem seekers and solvers. A strategy consultancy specialising in unsticking business made of people who have been there and done that. Whether a business is on autopilot or ready for a new chapter, we create the momentum needed to unlock the potential every business has to accomplish exceptional things.

Some of our work

  • Revived a dormant, American luxury heritage brand rooted in easy glamour. Combined recently consolidated intellectual property rights with concise insights regarding modern party wear and preferences to create a distinct approach to brand, marketing and product development.

  • Expanded the core offering of a vibrant, well-loved plant shop beyond its brick and mortar operation, Created a diversified, profitable and sustainable revenue portfolio by analysing untapped talents and opportunities within the business.

  • Overhauled a floundering global wealth management service. Initiated global project to gain deep customer insights to create a relevant and intuitive service for curious, high-net-worth individuals disinterested in traditional tropes of success.

  • Grew market share for a luxury automotive company. Attracted and engaged a broader range of global design connoisseurs and motor enthusiasts through a digital personalisation programme and unexpected partnerships preserving brand subtlety.

  • Steered a heritage outdoors brand with 140 years of experience developing garments for some of the most extreme environments on earth, adapt within a rapidly changing marketplace by transforming it into an innovative, digital first advertiser.

  • Launched a machine-learning startup and new product category within the maritime industry. Established a diverse advisory board to guide founders and early product market-fit to develop a concise go-to-market plan.

  • Supported the world’s leading digital typesetting and typeface design business apply the same inventiveness and bravery found in their trade to their outward facing activities, resulting in an unexpected and impactful approach to marketing.

  • Modernised a family-owned DIY shop and woodworking studio. Used community ties and expertise that had served the local area for generations to boost growth and future-proof the business, introducing the business to a whole new cohort of do-it-yourself-ers.

  • Created transformation plan for an architecture practice ready for its next chapter. Implemented a strategy that built on successes and capitalised on opportunities for innovation to position the practice as a tech-orientated built environment specialist.

Our approach

  • Good strategy is simple, grounded in insight and has razor sharp focus. Our strategies define the challenge (or opportunity) and builds cohesion - coordinating actions, policies and resources to accomplish desirable outcomes.

  • We base ourselves wherever you are. Working side-by-side not only makes us accessible, but removes the opaqueness many experience working with traditional consultants

  • We create and execute our strategies, working collaboratively with your business to ensure their success. We don’t do behemoth presentations and then set you on your way. Where others build reliance, we build capability.

  • We don't shy away from the hard stuff. A good strategy does more than build forward momentum, it honestly acknowledges the challenges being faced and provides an approach to overcoming them.

  • Our approach is not about breaking things fast, quick wins or whatever phrase is circulating these days. We work with intention, creating the near-term results needed to unlock desireable outcomes over time.

People & Network

Melissa Wusaty, founder and strategist

A thinker and maker, intrepid challenger, stone turner and dot connector. Champion of creativity. Raised on the Canadian Prairies, calls London home.

Melissa spent her formative years as a strategist helping businesses through complex periods of change - whether sought or imposed. With a career spanning multiple industries, she has developed an uncommon approach to strategy that is simple, hyper-focused and aims to discover potent insights that separate ordinary excellence from exceptional.

Melissa is ILM qualified Business Mentor and member of the Association of Business Mentors. She has studied at the MIT Sloan School of Business, London College of Fashion, Edinburgh Futures Institute and Cambridge Institute for Sustainability Leadership.

About Tomorrow Network

When applicable, we collaborate with a wide network of strategists, specialists and those who have a unique take on the common and uncommon challenges our clients encounter. This not only provides our clients with a unique opportunity to broaden their own network, but ensures our work delivers tangible results in an inventive and distinct manner that is hard to replicate.